For consumers, a domain name by itself is not very compelling. If they buy a domain, they will want a number of value added services to make it useful.
We developed the YouStart brand to sell packages of domain name, hosting, email, and commerce features to help people get started with their online presence.
The package sales had a slow start but did grow with some organic traffic over time. Unfortunately, the high cost of hand-holding people to set up and manage their presence, combined with stiff competition against some well-funded startups made this business difficult to scale.