Director of Product Management, Content Platform
Oct 2017 – Present
Expedia, Seattle, WA
Leading a team of product managers to drive new capabilities in content scoring, data science, and dynamic user experiences. Proposed and delivered a major revamp of property content into a modular platform from conception-to-launch that drove a 4x reduction in page footprints, a 10x increase in machine learning-driven detection of problematic data, a 400% increase in content scoring coverage. Hired a team of product managers to help execute the vision.
Senior Global Product Manager, Property Content and Guest Reviews
Jul 2013 – Oct 2017
Expedia, Bellevue, WA
Managed multiple new product launches from conception-to-launch that drove up score completion rates by 5x and led to a 10x increase in image upload volumes. Pitched and launched first reviews awards platform, first traveler sentiment analysis trend reports, and first content score service. Drove complete revamp of photo management tools across mobile and desktop that increased performance and stability SLAs across regions.
Co-Owner, Creative Director for Content Publishing,
Jan 2011 – Jul 2013
Greysands Media, Remote
Built a cross-functional media publishing and marketing team to deliver an original set of print and video content. I managed the complete lifecycle of conception, planning, production, post-production, and launch for six original and educational titles in the self-help space.
Senior Product Manager, Consumer Mobile Portals
Aug 2010 – Oct 2012
InfoSpace, Bellevue, WA
Conceived, pitched, and led a project to completely revamp a media content portal to support mobile devices for millions of end consumers that drove a 5x increase in search and ad revenues.
Startup Co-Founder, Head of Product and Marketing
Jul 2007 – Jan 2011
CoachPlace, Remote
Co-founded a 10-person bootstrapped startup that delivered an all new SaaS CRM solution for thousands of independent coaches worldwide.
Product Marketing Manager, Online Video Platform
Dec 2007 – Jan 2010
Comcast Technology Solutions, Seattle, WA
Revamped positioning while partnering closely with sales and business development for one of the world’s largest video management platforms to launch over 22 enhancements and increase video encoding volumes by 150%.
EDUCATION
MBA, Georgetown University, Washington, DC
BA, Technology & Innovation Management, University of Washington
TRAINING
BI Data Analysis, University of Washington
Certificate in Web Application Programming, University of Washington
UX Mobile Application Design Internship , bloc.io