Director of Product Management, Property Content Platform
Oct 2017 – Present
Expedia, Bellevue, WA
Leading a team of product managers to drive new capabilities in content scoring, data science, and dynamic user experiences. Proposed and delivered a major revamp of property content into a modular platform from conception-to-launch that drove a 4x reduction in page footprints, a 10x increase in machine learning-driven detection of problematic data, a 400% increase in content scoring coverage. Hired a team of product managers to help execute the vision.
Senior Global Product Manager, Property Content and Guest Reviews
Jul 2013 – Oct 2017
Expedia, Bellevue, WA
Managed multiple new product launches from conception-to-launch that drove up score completion rates by 5x and led to a 10x increase in image upload volumes. Pitched and launched first reviews awards platform, first traveler sentiment analysis trend reports, and first content score service. Drove complete revamp of photo management tools across mobile and desktop that increased performance and stability SLAs across regions.
Co-Founder, Creative Director for Content Publishing
Jan 2011 – Mar 2013
Greysands Media, Remote
Co-founded and managed a cross-functional media publishing and marketing team to deliver an original set of digital, print, and video content.
Senior Product Manager, Consumer Mobile Content Portals
Aug 2010 – Oct 2012
InfoSpace, Bellevue, WA
Conceived, pitched, and led a project to completely revamp a media content portal to support mobile devices for millions of end consumers that drove a 5x increase in search and ad revenues.
Startup Co-Founder, Product and Marketing
Jul 2007 – Jan 2011
Co-founded a 10-person bootstrapped startup that delivered an all new SaaS CRM solution forthousands of independent coaches worldwide.
Product Marketing Manager, Video Platform
Dec 2007 – Jan 2010
Comcast Technology Solutions, Seattle, WA
Revamped positioning while partnering closely with sales and business development for one of the world’s largest video management platforms to launch over 22 enhancements and increase encoding video volumes by 150%.
Product Manager, Value Add Services & Consumer Sites
Mar 2005 – Dec 2007
eNom, Bellevue, WA
Launched over 14 products including multi-million dollar website providing domain re-sales at Namejet.com. Managed key partnerships with Microsoft and Google. Led efforts to open first international offices. Managed integration of BulkRegister.com along with key initiatives during Demand Media acquisition.
Organizational Change Consultant
Booz Allen Hamilton, McLean, VA
Consulted with multiple public and private organizations to implement business process re-engineering, knowledge management, and organizational design initiatives.
MBA, Georgetown University, Washington, DC
BA, Technology & Innovation Management, University of Washington
BI Data Analysis, University of Washington
Certificate in Web Application Programming, University of Washington
UX Mobile Application Design Internship , bloc.io