Product Management Coach and Author

2021 – Present

Adaptable Product, Kirkland, WA

Created the Adaptable Product Framework for driving innovation on product teams. Published an eBook with 10+ templates and worksheets. Developing an online course at adaptableproduct.com.

Director of Product Management 

Sep 2021 – Apr 2022

Xpanse, Bellevue, WA

Led a platform team of product managers, engineers, and data scientists to provide scalable and commercially viable solutions for fin-tech startup. Note: Company essentially shut down after the mortgage industry crash of Q1 ‘22.

Director of Product Management 

Oct 2017 – Sep 2021

Expedia, Seattle, WA

Led a team of product managers and data scientists to drive new capabilities in content scoring, data science, and dynamic user experiences. Proposed and delivered a major revamp of property content into a modular platform from conception-to-launch that drove a 4x reduction in page footprints, a 10x increase in machine learning-driven detection of problematic data, a 400% increase in content scoring coverage. Hired a team of product managers to help execute the vision.

Senior Global Product Manager 

Jul 2013 – Oct 2017

Expedia, Bellevue, WA

Managed multiple new product launches from conception-to-launch that drove up score completion rates by 5x and led to a 10x increase in image upload volumes. Pitched and launched first reviews awards platform, first traveler sentiment analysis trend reports, and first content score service. Drove complete revamp of photo management tools across mobile and desktop that increased performance and stability SLAs across regions.

Co-Owner and Creative Director  

Jan 2011 – July 213

Greysands Media, Kirkland, WA

Built a cross-functional content publishing and marketing team to deliver an original set of print and video content. Managed the complete lifecycle of conception, planning, production, post-production, and launch for six original titles and educational courses in the self-help space.

Senior Product Manager

Aug 2010 – Oct 2012

InfoSpace, Bellevue, WA

Conceived, pitched, and led a project to completely revamp a media content portal to support mobile devices for millions of end consumers that drove a 5x increase in search and ad revenues.

Startup Co-Founder 

Jul 2007 – Jan 2011

CoachPlace, Remote

Co-founded a 10-person bootstrapped startup that delivered an all new SaaS CRM solution for thousands of independent coaches worldwide.


MBA, Georgetown University, Washington, DC

BA, Technology & Innovation Management, University of Washington


BI Data Analysis, University of Washington

Certificate in Web Application Programming, University of Washington

UX Mobile Application Design Internship , bloc.io