Customers want to find the right movie at the right time for their outing. Movies have several key content pieces that should work seamlessly together including the movie information and previews along with local theaters and showtimes.
We developed an integrated movie times app that presented the content in a player format but also mapped local information seamlessly. Monetizing as done with related searches for people who wanted to learn more about actors and other information, and affiliate advertising to enable instant ticket purchases.
Traffic and browsing time on movie time content increased, along with related searches and ad clicks.