Partners had trouble finding useful insights in their review contents. Each review often mentions multiple topics and it can be difficult to parse the information.
Using an in-house sentiment analysis service, we ran tens of millions of reviews through and provided categorized insights for our partners to digest and understand. Now it was clear what travelers thought of every aspect of your hotel including staff, cleanliness, parking, Internet, the restaurant, and more.
The page received a growing amount of traffic and the value proposition for working with Expedia Group gained a new key point of differentiation.