Domain names are a valuable upsell for many smaller web design and hosting companies. We had tens of thousands of resellers for our domain platform at eNom, but it was hard for customers to know which providers met a certain threshold in quality and support.
We developed a Reseller Certification Program to ensure customers would have a great experience.
We launched the program and immediately received a deluge of applications to get certified. A large number of dynamic seals were installed as a good portion of our best reseller partners signed up.