Integrating weather information for users is a challenge to provide a compelling focus on the most important information while allowing users to dig deeper into specifics. We also had to figure out how to tie other localizable content sources together into an integrated experience.
We revamp our weather experience to focus on most popular content first with inline navigation while letting users go into specifics of forecasts and/or regional specific news. We allowed users to easily change location with minimal footprint across all form factors. Location was also tied to other localizable content in the portal including movie times, local news, and events.
With a more integrated local weather into the overall portal experience, all the local content features became more popular, especially on mobile devices.