Content Score

Our Problem

Properties across Expedia Group have varying degrees of content completeness and many did not know what gaps existed or how to fill them.

Our Solution

We developed an adaptable Content Score that maps to property type, theme, and location while prioritizing required content based on various signals for traveler preferences.

Our Results

We achieved high coverage among engaged properties in amenity scores while increasing the exposure to unique or differentiating information that our travelers were searching for.