Our partners were unable to learn more about our completely new mobile-first portal product. We wanted to provide a benefits-first introduction to the platform and capture leads for follow up.
What We Did
We developed new branding, positioning, and product imagery and hosted it on a marketing-friendly CMS solution. We included video demos, analytics, and clear CTAs.
We launched the new ContentEXP a product under the InfoSpace portfolio and were successful in tracking and increasing leads.